站長拿到網站優化的時，不是拿到一個網站就去做關鍵詞做外鏈，第一步應是要去了解網站，制作可執行的網站優化方案。那要想制作份完善的網站優化方案，最重要的是那幾步，方案中應該要包括哪些內容。商企云網站建設服務商今天給大家說說這方面：Adsense get website optimization, not to get a web site is to do the key chain, the first step should be to understand what web site, and making the executable website optimization scheme. That is to want to make a perfect site optimization scheme, the most important is that a few steps, scheme should include what content. Shang pin China website construction services for you today tell me something about it: 第一：分析自身網站。首先要分析自己的網站屬于什么類型，網站的主要方向是怎樣的，網站的主關鍵詞是什么，還有就是網站優化前的基本數據。從谷歌分析工具中可以看到網站的一些基本數據，記錄這些基本的數據，可以清楚的和優化后的網站進行對比，這樣才能看出網站優化后到底有沒有效果。從而判斷我們的網站優化是否成功，這也是站長們想看到的最終結果。First: to analyze their own web sites. First to analyze your own website belong to what type, the main direction of web site is what kind of, what is the main site keywords, and it is also the basic data of the web site before optimization. From Google analysis tool can be seen in some of the basic web site data, records the basic data, can clear and the optimized website compared, such ability see website optimized exactly have effect. To judge our website optimization if successful, this also is the webmaster want to see the final result. 第二：定位對手網站。自身的網站分析完后，并可定出網站的主關鍵詞，主關鍵詞定好后，就是要通過這個關鍵詞找到網站的對手，在搜索引擎輸入相應的關鍵詞，找到關鍵詞排名前2頁的站點，這些站點都算是你網站的競爭對手。不管競爭對手是首頁優化，還是單頁優化，你都要加入競爭對手的行列，別人竟然是有排名，肯定是有他做的比較好的地方。The second: opponent website localization. Its own web site after analysis, and can determine the Lord of the web site keywords, Lord keywords decided good, is to get through the key words is find opponent, in the search engine input the corresponding key words, find the top 2 pages of keywords site, the site is your website's competitors. No matter the competition is optimized home page, or single page optimization, you want to join the ranks of the competitors, others unexpectedly is a ranking, affirmation is to have him do more good place. 第三：分析競爭對手。競爭對手確定好以后，就是要分享競爭對手的網站。很多站長可能會很迷惑，我做我自己的網站，我分析別人的干嘛。他是你的競爭對手，那你就要從他那找到好的地方，用到自己的網站上，然后去除他不好的，這樣你的網站才能比他做的好。分析競爭對手要從以下幾個方面進行分析。Third: competitor analysis. Rival sure good later, is to share competitors websites. Many webmaster can be very confused, and I do my own web site, I analyze the others do. He is your competition, you'll find the good from his place, use their web site, then remove him bad, so your website can do than he. Competitor analysis from the following several aspects to analysis. 首先：分析對手的基本數據。對方網站的首頁快照情況，網站的收錄，網站的雅虎外鏈數，網站的域名注冊時間等。分析這些數據的同時也要和自己的網站進行對比，看自己的網站和別人的差距在那，不足的地方在日后的優化過程中要改進。First: the basic data analysis. Each other the website homepage snapshots, web site collected, the web site of the yahoo chain number, the web site of the domain name registration time and so on. The data is analyzed and the comparison website, see your own web site and others in the gap, the insufficient place is in in the future optimization process to improve. 其次：分析對手網站的meta標簽。看對手網站的meta標簽title屬性，看別人是如何部署自己的關鍵詞，關鍵詞的密度是多少。還有就是description屬性，雖然蜘蛛不抓取，但是呈現給用戶的，這樣對用戶的選擇是很重要的，用戶往往會根據網站的描述，選擇適合自己的網站。Next: analysis of the web site meta tags. See the meta tags title rivals web properties, look at the others is how to deploy their keywords, how much is the density of key words. And there's description attribute, although spiders don't grab, but presents to the users, so that the user choice is very important, the user will often according to the description of the website, choose the suitable web site. 最后：分析對手網站的不同分類。往往網站優化會利用分類去優化，一級分類頁面優化時會給分類添加一段文字描述，80個字符左右，這樣可以提高用戶的體驗，同時也能提高抓取對分類頁面的抓取。分類頁面最好是能添加上面包屑的導航，這樣可以更好的提供用戶體驗。Finally: analysis of the website different classification. Often website optimization will use classification to optimization, level 1 category pages will add to the optimization classification of text in a description, 80 characters or so, this can improve the user experience, but also can improve the grab for classification of the page to grab. Category pages is best can add bread crumbs navigation, it can lead to better provide the user experience. 第四：給自身網站定優化方案。在第一步的時候我們已經用谷歌的分析工具分析了網站的基本數據，基本數據分析好后，我們能看到網站的基本關鍵詞來源，流量來源，和搜索引擎的一些數據。根據這些數據我們要定制出符合網站優化的方案，如不同的關鍵詞要選擇不同的頁面去優化，不同頁面要有適合的title;網站導航問題要進行面包屑的導航;網站URL是否要簡化;用谷歌管理員工具查看網站是否有重復頁面，重復元說明等;然后給網站定制合理的外鏈建設方案。Fourth: to set their own website optimization scheme. The first step in when we have been using Google analysis tool analyzes the basic data of the website, basic data analysis, we can see the basic web site keywords source, flow sources, and search engine of some of the data. According to the data we to customize according the website optimization solution, such as different keywords to choose a different page to optimization, different page to have suitable for sure that your title; Web site navigation problem to bread crumbs navigation; Web URL whether to simplify; Use Google administrator tools to check whether a site has a page to repeat, repeat yuan note, etc; Then give sites customized reasonable the chain construction plan. 其實通過以上幾步的分析過程，要想給網站定制一個合理的方案基本上是可以了，但實際問題還是要考慮到你網站的可執行，要根據你網站的數據來源，一定要定制可執行的網站方案。Through the analysis of the above steps in the process, to give sites customized a reasonable plan is basically can, but the actual problem or want to consider to your site can be executed, according to the source of data for your site, be sure to customize the executable website scheme. 本文發布于北京網站建設公司商企云http://www.kmgjj.com/